Social media strategy and implementation
Firstly, we evaluate your brand and how it currently operates in the digital and social spheres. From this evaluation, we work with you to develop your social media strategy; including goals for brand and business success, target audience groups, messaging and desired actions, and opportunities to create higher impact through campaigns and influencer outreach. We utilise leading tools and integrated dashboards allowing ongoing campaign optimisation throughout delivery, culminating in a robust end of campaign and ongoing monthly reports.
We develop your content and messaging from start to finish. We have a full internal production team of photographers, videographers, designers, copywriters and influencers who bring your strategy to life through creative and standout content. This is where we generate, ideate and create more magic to share with brands and consumers alike. We track global trends, platform growth and digital developments on an ongoing basis and understand nuances behind platforms that ensure we are activating most effectively to reach your target consumer.
SOCIAL MEDIA PORTFOLIO
Social media management
People are extremely visual nowadays. To have a gorgeous, specifically targeted and relevant social media profile is paramount to achieving optimal sales for companies. However, we understand that with all the other operations and stresses that come with running your own business, sometimes it can be hard to prioritise planning, creating and strategising high quality and tactical social media content.
HLL Creative specialises in end-to-end planning, positioning and problem solving. We analyse and explore your organisation, your competition, your audience and the industry. We look at existing creatives, both internal and external, and establish a point of difference. We then create and curate high quality visuals and campaign assets to tell your story and enhance engagement across your platforms.
Backed by a passionate and experienced team of social media experts, we’ll help you up level your social presence to drive sales and enhance brand loyalty. We manage your social media implementation, including all posting and engagement. Nearly half of brands on social media don’t respond to community comments and messages.
Our community management team takes over managing your online communities, answering questions and building two-way conversations with your audience. We work with you to develop a FAQ, escalation plan and strong tone-of-voice direction, and manage the process to give your brand an authentic voice on social media. Our approach takes into account your desired consumer action, interest targeting, message relevancy and re-targeting to hit key objectives. We specialise in delivering optimised content to key audiences.
Digital brand strategy
We work closely with you to understand the unique elements that make your brand different from any other in the market. We use this to develop a clear brand identity that is unified across all communication points, both digital and in real-life. In addition to ongoing social media, we develop integrated campaigns including influencer partnerships, ATL (and BTL) amplification. We bring all activity together across digital. We brainstorm, create, plan and activate campaigns from start to finish working toward your overall brand strategy and business goals.
Content marketing
Want beautifully curated content for your brand or business? You have come to the right place! We specialise in creating high quality, stimulating visuals that meet your followers’ aesthetic expectations and drive sales.
Whether you are looking for classic product photography or campaign assets to tell your story and engage your audience, we can create the perfect visuals for your business and its needs.
We have a variety of different package retainers to suit all needs. We specialise in creating targeted and highly engaging posts that are designed in direct response to consumption patterns. We push our creativity to deliver ideas and executions that bring your brand to life and utilise all the opportunities we have to stand out.
Influencer Marketing
Influencer Marketing is an integrated channel within social marketing. As influencer partners, we ensure your brand is building solid & effective relationships with the right influencers.
Photography & Videography (creative)
With regular content trips across Australia this enables HLL Creative to create gorgeous content that tells a story and captures moments perfectly aligning with your business. As well as this we have studio access for gorgeous at-home/studio imagery/video. From product-set shoots in our Bondi studio to lifestyle campaigns on-location and integrated event photography, the work developed by our experienced team of creative professionals is engaging and crafted specifically for social with consumer behaviour in mind.
Analysis & Consulting
We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.
Campaign Management
Complete campaign project management. Designing campaign creative informed by clever campaign strategy that delivers a message across multiple advertising mediums such as traditional, digital and social that will inspire action and ultimately conversion of your best prospect.